Where I’ve been and What’s to come
It’s indeed been a rather long time since I’ve posted here or mailed my list. I’m sure some of you are wondering where the heck I’ve been and what I’ve been doing. Just as I’m sure some of you – don’t care either way
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I’ve spent the last while concentrating on my e-commerce businesses and making sure they are up to snuff and actively being promoted by my staff of outsourcers. This hasn’t really been a smooth process, with some more hits and misses with oDesk. Not that it’s oDesk’s fault, but rather sometimes it’s just hard to find good people to do simple tasks.
Once that was tied up, I decided to make a strategic change in my business and now I’m going to concentrate on providing solutions to Internet Marketers (read: those of you reading this) in the form of software solutions. Giving my active background in Internet Marketing, I’ve come to realize that there are very few good software solutions – think the best spinner - and more stuff sold by “gurus” that have never coded a day in their life. Or gurus that outsource everything, including the research, because they don’t live and die with this stuff “in reality”.
That’s right folks, most of the stuff you buy is made by people that don’t actually live and breathe this stuff everyday. People selling SEO products, don’t do SEO .. they make their money by doing joint ventures. Same with PPC, Facebook, etc .. the list is long. I won’t get off on that rant again, because I’ve shouted about it many times on my blog.
So what makes my stuff “solutions” and not “products”? Pretty simple I believe. I actually use my tools on a daily basis and I use them effectively. I believe in creating tools that not only serve a purpose (to help you make money), but also leave you no doubt about what direction to take next.
I’ve always admired a guy like Jonathan Leger for a couple of reasons. One – his products work, two – his products are simple and three – they provide solutions that you can act on.
A good example I can give, that goes the other way, is with another popular item in the IM world – Market Samurai. While MS is a good piece of software, I use it rarely .. the main reason is, while it does provide some nice information, it often leaves me with a “well now what do I do?” feeling. Research products are nice and all – but without an obvious next step they are pretty much useless.
My new company, Attack Suite, aims to make things different. In the next day or so I’ll break down our first product release, the Page Juice Calculator – which aims to replace Google PageRank as a real world page strength comparison tool.
If any of you follow Chris Rempel, and are a member of Actually Rank, you are already reaping the rewards of my PJC software.
If you don’t – hold tight, tomorrow the doors will be open exclusive to my subscribers for a beta run at my new solution! [or you can cheat and simply navigate to the AS link above
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