The Godfather of Internet Marketing – An offer you cannot refuse

I happened across something yesterday that was so brilliant because of it’s simplicity, I felt the need to share it.

While watching Andy Jenkins’ BOSS webcast for a couple mins, he had Frank Kern and Trey Smith on. I’m sure most of you know them, if not you may be in the wrong business.

Some attendee asked Frank, how do you make money online?

Now mind you Kerns made millions online, but here was his answer:

“create an offer, send paid traffic to it”
“tweak it”
“send more paid traffic”
“if you make more in sales then you spend in traffic, you win”

Folks it doesn’t come more straight forward than that.

Remember those sentences when you are trying to sell *anything* online.

Then once you have a winner verified by paid traffic – Google, Facebook,etc – expand into free traffic with SEO and explore potential joint ventures.

SEO can be a long process, so make sure you have a winner FIRST, most people – myself included at times, work in reverse.

SEO may be cheaper initially in $$, but it’s very costly in terms of wasted time if you are wrong.

By now most of you have heard – and are most likely using Google Instant. I’ve waited to make a post about it, until more data has come in from the labs. I’ve also tried to bypass the hysteria of “SEO is dead” crap .. so let’s cut to the chase and explore Google Instant and what it means to you.

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